Yes, logo design can and should be capitalized as it is a proper noun referring to a specific type of business or service. However, you can also write in lowercase as a common noun when referring to the general concept of designing logos. In some cases, you may prefer to stylize your logo by using small letters. Or even use surnames of owners. These are special cases and their treatment has been specifically chosen by the designer or business owner.

In general, proper nouns, such as the names of specific businesses or products, are capitalized in English. The Logo of a brand or brand name can be considered a proper noun when referring to a specific service offered by a company or individual. For example, “I hired SEARS to create a new logo for my business” would be a proper use of capitalization. Here, SEARS refers to a particular company engaged in the business.

TREATMENT OF DESIGN

However, when referring to the general concept of designing logos, “logo design” can be written in lowercase as a common noun. For example, “I studied graphic design in school and learned how to create professional logo designs” would be a correct use of lowercase.

In summary, whether or not a logo design is capitalized depends on the context in which it is used. When you use it as a proper noun it is capitalized, when it is used as common noun it is not.

EXCEPTIONS

If “logo” is not capitalized, it is still understood to refer to a specific type of design or symbol that represents a brand or organization. The word “logo” is derived from the Greek word “logos,” which means “word” or “idea,” and is used in marketing and branding to represent a company’s identity.

Not capitalizing “logo” does not change its meaning, but it may not be considered proper grammar or style in certain contexts, such as in formal documents or publications. In informal or casual writing, the capitalization of “logo” may not be as important.

It is important to note that capitalization is a style choice and can vary depending on the context, audience, and purpose of the writing. Some guides also recommend lowercase for “logo” as a common noun.